Branding….kézako, ke ho? I guess that I am talking to an audience who already know what branding is since I have seen since 2011 more and more brands coming to live especially in the handicrafts sector of Nepal. I would say that branding is part of a marketing and communication strategy to bring a true … Lire la suite Brand, branding!
Talking about fairs, trade shows, markets, I guess that I did quiet a lot! While I was at SABAH, we had to go for the annual Federation of Handicrafts Association of Nepal fair (2 participations), along with the usual and classic Teej, Christmas and many melas in India, trade shows in Malaysia. It was then … Lire la suite Set up your stall
April was the big month for me, this is when I got married. And way before that, I had to think about my wedding ring! At first, I thought that I would find it in the traditional New road shops (this is the famous lane to find your Wedding jewels in Kathmandu). But, I was … Lire la suite The ring