How to #11

What is a mood/look book? It’s a great tool to show your collection in a sneak peek with a specific creative touch which refers to your collection. For the AW (Autumn Winter) collection you may have new colors tones, new fibers and materials involved with new accessories, bags, earrings which totally differ from your SS … Lire la suite How to #11

How to #10

How to connect with your community? This word « community » started to be well-known thanks to the Instagramers and YouTubers who would call their followers being part of their « community ». This day, you can enlarge it to your customers.  Yes, please. Do not consider your customers are being a simple wallet… One best thing to identify … Lire la suite How to #10

What is this?

I have prepared a selection of cases when renown brands are, what I call are : very lazy copying acting with unethical behavior do not give credits and neither help the targeted community from the copied design Recently, I got revolted against Max Mara, a middle starting luxury fashion brand which just copied the beautiful … Lire la suite What is this?

Visiting ACP

Personally, this was my third time visiting the workshop or should I say the « humongous » production facility of Association for Craft Producers. This time was very special because I didn’t go for my research (referring to my master’s thesis), neither about of work with the buyers but with my students! It was very important for … Lire la suite Visiting ACP