I have been wondering if the mailings are still a way to grab the attention of your customers and make them buy as per a specific request in the « push to action mailing ». Do you still read, take time to look at these mailings? Are they going to your spams box and then end up … Lire la suite Mailing: question mark?
As a sort of « Part 2 » of the existing post on « how to 3 – how to get organized », which presents the following points have clear objectives of your week –> SMART method! have a notebook for different projects/ activities preparing your working space allocating time for a specific task taking frequent breaks I thought … Lire la suite How to #12
I am sort of thinking that everyone has shifted to Instagram, which by the way if you are interested, here is one article on how to boost your Instagram profile available on the blog! Talking about Instagram, I would like to present a selection of accounts/companies that I like to follow. There is no specific … Lire la suite Among my favorite Instagram’ accounts
Sometimes you make choices from a conscious or an unconscious’ ways. Looking back and having distance now with what I have decided to work and do in my life, these should be the 5 signs which lead me to craftmanship. My years abroad I left France since the young age of 4 years old, following … Lire la suite 5 signs which led me to craftmanship
Last April, on a sunny afternoon, my mom and I went to have a little walk around the famous Patan’ Durbar Square. Even though, it has been 5 or 6th time for my mom, we still enjoy having a walk in this area, stop at the museum, walk in the small and hidden streets from … Lire la suite Start the voyage made « Of Salt and Silk »
I recently came across a great initiative, called « Worn Wear program » which aims at keeping your Patagonia’s clothes in action longer. As they say it does represent « an easy way to recycle Patagonia garments when they’re beyond repair ». So definitely, imagine that you love one of your garments and you have been wearing for a … Lire la suite Repair your Patagonia’s
What is a mood/look book? It’s a great tool to show your collection in a sneak peek with a specific creative touch which refers to your collection. For the AW (Autumn Winter) collection you may have new colors tones, new fibers and materials involved with new accessories, bags, earrings which totally differ from your SS … Lire la suite How to #11
How to connect with your community? This word « community » started to be well-known thanks to the Instagramers and YouTubers who would call their followers being part of their « community ». This day, you can enlarge it to your customers. Yes, please. Do not consider your customers are being a simple wallet… One best thing to identify … Lire la suite How to #10
I have prepared a selection of cases when renown brands are, what I call are : very lazy copying acting with unethical behavior do not give credits and neither help the targeted community from the copied design Recently, I got revolted against Max Mara, a middle starting luxury fashion brand which just copied the beautiful … Lire la suite What is this?
Personally, this was my third time visiting the workshop or should I say the « humongous » production facility of Association for Craft Producers. This time was very special because I didn’t go for my research (referring to my master’s thesis), neither about of work with the buyers but with my students! It was very important for … Lire la suite Visiting ACP