How to #11

What is a mood/look book? It’s a great tool to show your collection in a sneak peek with a specific creative touch which refers to your collection. For the AW (Autumn Winter) collection you may have new colors tones, new fibers and materials involved with new accessories, bags, earrings which totally differ from your SS … Lire la suite How to #11

How to #10

How to connect with your community? This word « community » started to be well-known thanks to the Instagramers and YouTubers who would call their followers being part of their « community ». This day, you can enlarge it to your customers.  Yes, please. Do not consider your customers are being a simple wallet… One best thing to identify … Lire la suite How to #10

How #8

Another article for the « How to » section!  I have been thinking about this article on how to have a great stall for your event or even if you are preparing your window display, your shop layout, a trade show. Before starting your visual merchandising work, be clear on your message, your theme which is linked … Lire la suite How #8

How to #7

Hello Suti’s readers !! I hope you are fine…Sorry for not being that present for the past 2 months. I guess I also needed to take a break and think about new articles. So from now on,  I will be posting more regularly… It came to my mind for these past months, that people are … Lire la suite How to #7

How to #6

Before the photo shoot Your objectives of this photo shoot have to be clear, what will be the purpose of those photos; it’s either for… Your catalog, your look book or your website → the photo shoot will be organized in a way that you have more conceptual photos of your collection and your brand … Lire la suite How to #6

How to #5

How to create a perfect product impact? As there is a recipe to make a perfect cake, this is the rule to present a perfect product impact on the customer’s mind. If you have the perfect combo of the following elements presented below, then your product should click in your customer’ mind. Your product, your … Lire la suite How to #5

How to #4

Colors are part of our life, there are everywhere, starting from you wear, you like to wear, which food attracts you because of this color and so on…You live in the world of colors. So in Fashion, in your home too, colors are actually being a reflector of you and the lifestyle you are at … Lire la suite How to #4

How to #3

The most important being a blogger, entrepreneur, marketer, any kind of job, yes you need to get yourself organized. There are plenty of methods to follow, and I just wanted to share mine with some tips and some online free software that would also be very helpful. So let’s start! Have first clear objectives for … Lire la suite How to #3

How to #2

How to select your artisans? It is such an important topic !!! Yes, I have been thinking about this article for a long time. Listening to my buyers, my friends’ designers and I think this subject should be well explained.  So how and where do we start with? First, let’s be clear on the definition … Lire la suite How to #2