How to #6

Before the photo shoot Your objectives of this photo shoot have to be clear, what will be the purpose of those photos; it’s either for… Your catalog, your look book or your website → the photo shoot will be organized in a way that you have more conceptual photos of your collection and your brand … Lire la suite How to #6

How to #5

How to create a perfect product impact? As there is a recipe to make a perfect cake, this is the rule to present a perfect product impact on the customer’s mind. If you have the perfect combo of the following elements presented below, then your product should click in your customer’ mind. Your product, your … Lire la suite How to #5

How to #4

Colors are part of our life, there are everywhere, starting from you wear, you like to wear, which food attracts you because of this color and so on…You live in the world of colors. So in Fashion, in your home too, colors are actually being a reflector of you and the lifestyle you are at … Lire la suite How to #4

How to #3

The most important being a blogger, entrepreneur, marketer, any kind of job, yes you need to get yourself organized. There are plenty of methods to follow, and I just wanted to share mine with some tips and some online free software that would also be very helpful. So let’s start! Have first clear objectives for … Lire la suite How to #3

How to #2

How to select your artisans? It is such an important topic !!! Yes, I have been thinking about this article for a long time. Listening to my buyers, my friends’ designers and I think this subject should be well explained.  So how and where do we start with? First, let’s be clear on the definition … Lire la suite How to #2

How to #1

From my past experience with Suti, pushing my crafts to the Parisian shops…I have decided to come up with a special « how to prospect retailers ». Each experience is different while visiting the shops you love and wishes to see one day your products in there…Sometimes you have surprises and sometimes some disappointments. At the end, … Lire la suite How to #1